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Dear Friend

After 35 years of studying and analyzing the quality of healthcare, Jerod Loeb, Ph.D., felt confident that he "knew a lot" about the subject. Then, at age 62 during a routine physical, he received a PSA reading of 535 and was diagnosed with stage 4 prostate cancer.

“Suddenly I was experiencing healthcare from ‘the sharp end.’ My viewpoint completely changed once I became a patient," he explains.  Dr. Loeb is executive vice president of healthcare quality evaluation for the Joint Commission and he has been a leader nationally and internationally on issues such as patient safety and healthcare quality. "What I didn't completely understand before is that healthcare from the patient's perspective can be frightening."

After his diagnosis, Dr. Loeb and his wife, Sherri, a registered nurse for over 30 years, received conflicting information about treatment options and were frustrated when test results and other information were not readily available or properly explained.  Even though both are health care professionals with decades of experience, they were confused and often felt lost and helpless.

Loeb familyDr. Loeb says that his personal experience has made him realize that drastic changes need to be made in healthcare administration. To that end, he and Sherri are making it their personal challenge to educate others on how to best navigate the healthcare system as patients. Along with their daughters, Jen (far left), and Becca (far right), the Loebs will lead their team -- "Loeb Nation" -- at the 2013 SEA Blue Prostate Cancer Walk/Run on September 15 in Lincoln Park. Your participation makes a difference for thousands of people and holds special significance for those at the event who have been diagnosed with prostate cancer. Just ask the Loeb family.

If you haven’t already done so, please REGISTER FOR THE EVENT. Receive a $5.00 discount with the promotion code SEABLUE4U. And check out the fundraising incentives being awarded at various levels.

Steve Sanders MC.jpgTune in to WGN-TV Channel 9 Midday News today, September 4 between 11:00 and 11:45 am when anchor Steve Sanders interviews Tom Kirk, President/CEO of Us TOO International! Steve Sanders has graciously accepted the invitation to once again be the emcee at the 2013 SEA Blue Walk/Run. His presence has special significance since he is a prostate cancer survivor.

And check out ABC Channel 7 on Saturday, September 7 at 8:15 am when prostate cancer survivor Bill Kabat, and Wellness Place Marketing Director LeeAnn Atwood discuss the SEA Blue event with television anchor Stacy Bacca!


Visit the NorthShore University Health Systems Education Tent for free presentations from nationally recognized experts! There will be several short presentations on topics including understanding treatment options, active surveillance, sex and intimacy after prostate cancer, and the latest developments in treatment for advanced prostate cancer. Bring in your breakfast or lunch while you learn more about these important topics. There will be experts available to answer questions throughout the day. We’ll also have books and fun giveaways for attending the presentations!

9:00 am Gerald Chodak, MD - Preparing to See Your Provider: Understanding Treatment Options and Questions to Ask
9:15 am Dan Shevrin, MD - What’s New in Advanced Prostate Cancer Treatment?
9:30 am Jeff Albaugh,PhD, APRN - Life after Prostate Cancer: Sex and Intimacy
11:00 am Gerald Chodak, MD - Preparing to See Your Provider: Understanding Treatment Options and Questions to Ask
11:15 am Jeff Albaugh, PhD, APRN - Life After Prostate Cancer: Sex and Intimacy
11:30 am Dan Shevrin, MD - What’s New in Advanced Prostate Cancer Treatment?
11:45 am Brian Helfand, MD - What is Active Surveillance?


Parking lots (fee charged) are located at:
Clark & LaSalle
Lakeshore Drive (at Lincoln Park Zoo)

Free remote parking is located at:
Mercy Hospital
2525 South Michigan Ave.
Chicago 60616
Shuttle service departs from Mercy Hospital to Lincoln Park at 8:00 am and 9:00 am.
Shuttle service departs from Lincoln Park to Mercy Hospital at 12:00 noon and 1:00 pm.


No need to choose between relaxing for a while after the SEA Blue event or racing home to watch the noon kick-off of the Bears vs. Vikings game. We’ll have a big-screen TV on site at the event streaming the game live until 1:00 pm!

Warm regards,
Thomas Kirk
Us TOO International
Prostate Cancer
Education & Support Network
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Pamela Reiss
Executive Director
Wellness Place


Follow SEA Blue on Facebook and Twitter!

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SEA Blue Supporters

Thanks to all the SEA Blue Supporters

Us TOO International and Wellness Place would like to extend their heartfelt appreciation to the following organizations for their generosity and support. Interested in becoming a supporter?  Contact us to learn more about support opportunities.


Titanium Sponsorship

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Gold Sponsorship


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Silver Sponorship

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Bronze Sponsorship

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Community Sponsorship

Blue Cross Blue Shield
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Friend Sponsorship

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ABC Medical   

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Henry Schein Medical


In-Kind Sponsorship

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Us TOO International, Wellness Place and UroPartners do not endorse any products or services provided by the supporters and exhibitors of this event.  We encourage you to become informed about all the treatment options available and how they may best be suited to your individual situation.