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I hope that the October 2014 issue of the HotSheet (CLICK HERE) finds you doing well. Not surprising, we’ve been especially busy throughout September maximizing the impact of Prostate Cancer Awareness Month.
On September 4th, Buddy Guy’s Legends in Chicago (CLICK HERE) hosted an Us TOO benefit concert and live auction emceed by WGN-TV anchor and prostate cancer survivor/advocate Steve Sanders, with a performance by the NuBluBand (CLICK HERE) featuring Buddy Guy’s daughter, Carlise Guy. Our thanks to Astellas/Medivation for sponsoring the event in addition to Steve Sanders, NuBluBand, Buddy Guy, his family and all of the staff who made the event a success! 

I was in Los Angeles for the PCRI conference (CLICK HERE) September 5th - 7th. The event provided the forum for important collaboration among prostate cancer industry leaders. On the 5th, while attending the Stand Up to Cancer celebrity fundraiser (CLICK HERE), I was particularly impressed by the following quote from a prostate cancer survivor equating his battle with the disease with his life-long love of competing in triathlons. “I used to think that the most important thing was finishing. Now I think it’s starting.”

Also on September 6th on the other coast, the Us TOO Rochester NY Chapter conducted a successful “It’s a Guy Thing Car Show.” And back in Chicago, more than 1,000 people gathered on September 14th under sunny skies in Lincoln Park for the 10th Annual SEA Blue Chicago Prostate Cancer Walk & Run (CLICK HERE). The energy, time and dollars invested are very much appreciated – thank you! Together we’ve raised more than $108,000 so far from donations and registrations, which is more than half of this year’s goal of $200,000. There is much to do to adequately address all that’s needed in the prostate cancer community. We also thank our 35 sponsors who provided additional funds and help. The SEA Blue event serves as an important platform for funding national and local programs. SEA Blue fundraising is open until October 31st. Please donate (CLICK HERE)!  

Check out photos from the SEA Blue event (CLICK HERE) along with the results of the 5K run (CLICK HERE). Winners are invited to stop by the Us TOO home office to pick up their medals! And those who raised funds are encouraged to also pick up their incentive prizes at Us TOO, located at 2720 S. River Road, Suite 112, in Des Plaines, IL. (CLICK HERE for map.)

Earlier this week, on September 22nd, Us TOO board member Tom Cvikota and his son, Lucas, served up SEA Blue cocktails as guest bartenders at Il Poggiolo (CLICK HERE), an Italian restaurant in Hinsdale, IL. A portion of all bar sales was donated to Us TOO. Thanks, guys!

The month’s activities aren’t over! If you’re in the area, check out the Quad Cities Marathon 1 Mile Walk for Prostate Cancer (CLICK HERE) on Saturday, September 27th.

Special recognition: We’re pleased to be partnering with Wearever men’s incontinence briefs (CLICK HERE). Throughout the month of September, 10 percent of all proceeds are being donated to Us TOO. Incontinence can be one of the more common side effects resulting from some prostate cancer treatments. Classic incontinence briefs and incontinence Boxer Briefs by Wearever provide another option for dealing with a little leakage. In addition to being washable and reusable, they look and feel more like regular underwear while providing a comfortable fit and absorbent protection that wicks moisture away from the body. Wearever's incontinence briefs are constructed with sewn-in Unique-Dri™ pads and odor eliminating Agion™ antimicrobial fibers. And since each brief or boxer brief should last for 200 to 250 washes, they are more economical than disposables. Find out more at (CLICK HERE).

Thanks to the Wearever collaboration, I was invited to contribute as a guest on “Frankly Speaking about Cancer,” a weekly radio show from Cancer Support Community. The segment aired on September 23rd (CLICK HERE). I’m looking forward to also being a guest on the Kim Power Stilson Radio Show on Monday the 29th. Thanks again to our Wearever collaborators; together we are helping to spread the word about prostate cancer.

Hats off to Howard Waage and Joe Ferrara with the Us TOO Santa Cruz Prostate Cancer Support Group, along with Howard’s daughter, Kirsten Cannon. They created and implemented a prostate cancer education program for students at Palma High School. In addition to a presentation about the basics of prostate cancer, awareness initiatives included all football players wearing blue socks and blue ribbons on their helmets and production of a
radio spot (CLICK HERE). 

Us TOO board member Jerry Deans is featured in an article on page 16 of the current issue of PCRI Insights magazine (CLICK HERE) sharing his story as a prostate cancer survivor and support group participant. 

As prostate cancer awareness month draws to a close, John Lupton will be resigning from the staff of Us TOO on September 30th. We thank John for the work he’s done with Us TOO as a contractor and an employee for more than two years in the areas of development, fundraising and awareness events. Discussions with John are underway for future collaboration developing programming initiatives in the prostate cancer community. 

We have been informed that patient enrollment has been completed for the AFFINITY clinical trial from OncoGenex Pharmaceuticals, Inc. to evaluate the potential of custirsen to improve survival outcomes in approximately 630 men with metastatic castrate-resistant prostate cancer (CRPC). Patients have been randomized to receive second-line Jevtana® (cabazitaxel) and prednisone with or without custirsen. 

Clinical trial recruitment is underway for a safety and efficacy study of enzalutamide in patients with nonmetastatic castration-resistant prostate cancer. For more information and to register CLICK HERE.

CancerCare is offering a free 15-week online support group for LGBT (lesbian, gay, bisexual, and transgender) people caring for a loved one diagnosed with cancer. This online group provides a safe, convenient, and confidential space where LGBT caregivers can discuss the unique challenges of caring for a loved one who has cancer, while giving and receiving support, information, and guidance. For more information and to register CLICK HERE

If you’re in the Rockies enjoying the fall colors on October 3rd, taste new brew and support the cause at the Pints for Prostates Denver Rare Beer Tasting. For more details CLICK HERE

And while shopping online, be sure to participate in the Amazon Smile program (CLICK HERE). Simply designate Us TOO International as your charity of choice and 0.5 percent of the value of all purchases will be donated to Us TOO. There’s no limit to the amount Amazon Smile will donate. Help spread the word to shop and help Us TOO.

As we look ahead to next year, we’re excited about 2015 being the 25th anniversary of Us TOO! Watch for an email in the near future requesting your input to help us develop the most effective programming for the prostate cancer community relative to recognizing this milestone. The Us TOO Board Program Committee has held several planning meetings and has some great ideas already. 

My best to you,

Thomas Kirk
President & CEO
Us TOO International
Des Plaines, IL 60018
Office: 630-795-1002
Toll Free: 800-808-7866
Tom Kirk 14
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2720 S. River Road, Suite 112, Des Plaines, IL 60018-4106
P: 630-795-1002  F: 630-795-1602   
PCa HelpLine: 1-800-80-Us TOO (808-7866)